Success in Senior Real Estate

TopSide’s advanced level training is designed to help agents implement the models and systems the Buckelew's not only created, but used themselves to transact hundreds of sales for the over 60 age group during their sales career. This course is NOT about education and training alone. Participants TAKE IMMEDIATE ACTION to increase their database, leads, listings, and referrals during the course. Unlike many training events in the senior real estate industry which are about education and information only, TopSide courses are about getting results and providing a return on investment of time and money.

Participants will:

  • Tap into their natural instincts, talents, passions, and experiences
  • Learn how to create key partnerships with like-minded professionals
  • Successfully differentiate themselves from the pack
  • Expand their communication skills to powerfully convey a customized value proposition
  • Master the art of handling unique objections specific to seniors
  • Discover the secret of becoming the referral agent of choice for retirement communities
  • Learn proven lead generation strategies
  • Become the expert in their area that receives “free press”
  • Create a database of raving fans who refer a steady stream of leads

Course includes:

  • 7 group training calls
  • TopSide’s Success in Senior Real Estate Workbook including scripts, worksheets, and resources
  • Private online journal for communicating, sharing information with classmates, and working through business development thoughts
  • MP3 Recordings of all weekly group training calls
  • A post-course private strategy session with TopSide Coach

Training call topics:

  • Becoming a specialist – What it means to be All About Seniors
  • Branding as a Senior Expert
  • Creating a target market, marketing message and plan
  • Best practices for using public speaking, panels, and networking events to generate leads
  • Value proposition development
  • Effective communication of a unique value proposition to a target audience
  • How to build a working resource and service team
  • High touch lead generation through relationship building
  • Servicing the senior client and family members
  • Scripts for effectively handling senior concerns
  • Lead follow up and conversion

NOTE: We limit the number of agents from any given geographic MLS area to 3 or 4 per year depending on the size of the city/area. This allows for a competitive environment but not one that is over saturated.

Register for the next “Success in Senior Real Estate” Tele-Course