Too Many Hats? Time to Add a Team Member

Published on April 9, 2012

How many hats can you wear in your real estate business until they are balanced so precariously on your head that they begin to topple uncontrollably toward the ground?

Not even a master real estate productivity coach can answer that question for you.

We will tell you from experience, however, that not only does every PERSON have a limit; so, too, the growth potential of every BUSINESS in any industry has a limit as well.

And that is truer than ever for real estate agents across the country who are trying to take their business and productivity to new levels.

Charts, graphs, planners, goals, seminars, time management—as real estate coaches, we teach and support all of these measures.  When you utilize those tools well, they work together and your business will continue to grow.  After observing such growth time and time again, we see a pattern emerge.  The systems work, productivity increases, and the tools become even more essential--yet every system has its limits before, much like having too many hats, we can identify the weak spots.  As we watch this type of success and growth splurge, with our most successful and productive REALTOR®, we inevitably we reach the same conclusion with each of them: it’s time to hire an assistant!  A Guy Friday.  A Right-Hand Woman.

When you make time to manage your growth, it results in creation of room for even more.  The inescapable Truth?  There is no such thing as another you.  And you have your limits.  Building a support system (i.e. team) will allow a real estate agent to do more of the things that no one else can do for you, for your business--those things that require your unique skills, your expertise, and your time investment in your real estate business, to

  • Generate leads
  • Convert leads into listing and sales
  • Conduct buyer consultations and listing appointments
  • Negotiate sales contracts and write offers
  • Close deals

And isn’t that last one what ultimately results in true growth in your business?

Hire an administrative assistant.
Does the thought of this get your juices flowing?  Cause you to groan?  Generate anxiety? Open your mind to new possibilities?

What is your hesitation? Think about and then jot down your top three obstacles to considering these ideas.  Perhaps some obstacles sound something like this:

  • How much will that cost (can I afford it)?
  • How can I trust someone to run things as well as I would (can I let go)?
  • How will I find the time to find the right person (and can it really help)?

The jump from wearing all of your hats to sharing the load with a trusted real estate administrative assistant does not have to look, or feel, like a leap from a tall mountain.

We encourage you to view this endeavor as a logical, step-by-step process to embracing the full potential of your business.

 

1.  Recognize the value and need for an administrative assistant before piling a heap of objections on top of the idea.

Consider:  For every new idea on your road to success, there will always be objections—get used to it!  And get used to overcoming such types of objections.

2.  Decide the skill set you require from a real estate administrative assistant.

Consider:  You have your strengths; look for someone who can pick up the slack where your weaknesses hold back the growth of your business.

3.  Realize that you already have a pool of potential candidates right under your nose.

Consider:  Nestled away in your real estate contacts database are scores of qualified applicants who are ready to work and put their skills to good use. There are other agents who have made the same smart choice you are making and have screened candidates during their own hiring process—perhaps they can pass along a resume or two.

4.  Start now and be ready before the next big surge in your business gets underway.

Consider:  You’ve heard it for years on every Nike® commercial:  Just Do It!  When the fruits of your labors begin to pay off and the tasks begin to pile up, you will be so glad to have someone already in place who is trusted, trained, and ready to handle new growth right alongside you.
If you already work with your own professional real estate productivity coach, you are ahead of the curve in knowing how to seek out an assistant who is a good fit for you and your business.  You have evaluated your own strengths, weaknesses, and you have a special insight into the tasks you truly need to pass on to someone else.  You have your goals in place, you can communicate them clearly, and you are ready to find someone who connects with you and where you want to go.

Congratulations.  It’s time to hire your new team member.

 

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Nikki and Chris Buckelew are recognized international real estate coaches, trainers, and speakers. Their specialties include sales, real estate, seniors real estate, and leadership coaching.  Clients who hire Nikki and Chris are often seeking assistance in increasing their profitability without sacrificing their health, relationships, and core values. For more information visit www.NikkiandChris.com.

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