Archive for January, 2012

Is There Light at the End of the Tunnel?

Written on January 31, 2012 at 9:54 am

Have you found yourself walking down the path of building a new business, reinventing an old one, or entering a new career field altogether?

Does it feel like you re walking down a hallway or tunnel and there are doors everywhere...  you just aren’t sure which ones to walk through and which ones to leave closed?

Or are there any doors at all?

Do you wonder if the hall will lead where you think it will, or if it is just a perpetual tunnel full of obstacles and distractions with one day being full of anticipation and excitement and next …


Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …


Networking Success or Kiss of Death?

Written on January 23, 2012 at 11:22 am

Networking meetings are undoubtedly one of the best ways to meet new people and increase brand awareness. When building or expanding your database, it can be the most powerful tool in your toolbox - if you don’t screw it up. 

Having attended hundreds of networking meetings hosted by various organizations, I have witnessed many REALTORS who would have been better off never having attended than to have shown up that day.  (One of those that I have witnessed happens to be me!)

Whether it is the Chamber of Commerce, a BNI group, Rotary, Kiwanis, men’s groups, women’s groups, or any …


5 Reasons to Hire a Coach in 2012?

Written on January 17, 2012 at 10:47 am


2012 is sure to be an amazing year for real estate! Here are just a few goals you might have set that would warrant getting some coaching support....

1. Hiring key team members. When you hire an Executive Assistant, Buyer's Agent, Showing Assistant, Listing Specialist, or even a part time runner/courier, your business can soar! Hiring RIGHT is the difference maker.

2. Working more effectively as a team. Husband and wife teams are often in need of just a few tweeks in order to run more efficiently (and have a happier home life!).

3. Launching a Niche Marketing campaign. …


5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …


Using the 1-3-5 to Clarify Your Goals

Written on January 11, 2012 at 9:53 am

Do you over-complicate the goal setting and business planning process?

As coaches, we see two extremes when it comes to creating a plan for goal achievement.

1. No plan at all

2. A plan that is way too cumbersome and complex

Often those who do not create a plan or put anything in writing state that they just feel overwhelmed with the process. For the people who over-complicate it with multiple spreadsheets, charts, graphs, and hours of time on endless checklists and systems, it can become a distraction we refer to as "getting ready to get ready."

Either extreme can …


Coaching or Training – Which one is it?

Written on January 9, 2012 at 10:22 am

It seems like everywhere you look these days you are hearing about coaching. There are a variety of programs out there, both individual and group that are titled "coaching programs" but essentially they are training courses. (Examples: technology, social media, large group programs, etc.).

This doesn't seem like a big deal really...semantics, right?

It depends. If you are looking for better results and seeking resources to get them, it is an important distinction. Choosing training when you need coaching or coaching when you need training can cost you time, money, and unnecessary frustration.

In our coaching practice, my clients often …