Archive for June, 2012

Do You Have the “Yeah But” Syndrome

Written on June 28, 2012 at 9:14 pm

Have you ever been in a conversation with someone who asked you to give them your opinion?

Or someone who was telling you how miserable their life, business or relationship is and if they could just ________ it would be so much better.

Maybe you choose to offer a solution or share with them a story about someone else who had overcome a similar issue.

The person half way listens (briefly) to the information you are sharing and then quickly responds with a statement beginning with “Yeah, but....”

If you are in a conversation and continues in this circular fashion, …


On-line To-Do’s for Niche Branding

Written on June 25, 2012 at 10:35 am


Set your intention: "Be the recognized expert in my chosen real estate niche."


  • Brand your specialty through a tagline, images, logo, look & feel.
  • Create a tab or button on home page for niche related information.
  • Pages with information relative to niche related topics.
  • Pages including information on local resources & housing options related to your niche.
  • Page or information on what you do SPECIAL for your target market (UVP).
  • If you have a template site, clean it up so that it is not so wordy!
  • Use photos and formatting to break up the content.
  • On the home

Can You Fog a Mirror?

Written on June 8, 2012 at 1:12 pm


You did it! You passed the real estate agent state licensing exam and you are now officially a REALTOR®.

Whoa Nelly. Not quite. There are still a few steps before planting that ‘for sale’ sign in your neighbor’s yard.

  1. Locate and register with a sponsoring broker.
  2. Join your local board of REALTORS®  and the state and national real estate associations.
  3. Become a member of your local multiple listing service (MLS).

Sounds easy, right?

Unfortunately, many new sales associates are so eager to get into production that they short-cut step number one and they sign on the …