Airplanes Suck Your Brain

Published on February 14, 2012

Several years ago at an event (and because it was several years ago I cannot remember which exact event) we had the privilege of hearing Mo Anderson, the Vice-Chair of the Board of Keller Williams Realty International, speak.

At the end of a long and content-rich conference, Momma Mo was insightful enough to know that we (REALTORS) often take both mental and written notes and then get back to our places of business and go right back to our old ways and habits. I am guessing this is true for people in other professions too, but I can’t speak for them.

Mo said, “Something happens when you people get on that airplane to go home. It is as if the information,knowledge and training that your received while here is just sucked out of your brains as the airplane is pressurized. You get home and forget all you have learned.” 

She was right. Too often we spend a ton of cash, travel to a far away place, attend days of training and then POOF, it is as if nothing changes once we are home for a short time.

The key? Create an action plan BEFORE you go home. Worst case... do it on the airplane before the information gets sucked out!

Take the top 3 things you made note of each day and list them out. Then take the top 3 things off the entire list and create a timeline for those to be implemented right away (within 24-48 hours of returning). Now prioritize the balance of what is on the list and place the MUST DO items on your calendar over the next 30, 60, or 90 days.

Don’t forget leverage!

There are likely a variety of things on your list that can either be done by someone else, like an assistant or virtual assistant. Place a big symbol of some sort next to those and list them separately. When you get back home, schedule time with the person whom you will be leveraging those tasks to. Make sure you spend some time explaining your intentions and expectations since they were not likely at the event you attended. They may need a bit of context or rationale to fully understand what you want. (Don’t practice seagull management).


Lastly, take action!

Conferences and trainings are only as valuable as you make them. Ideally, they should pay for themselves! Yes, I said pay for themselves. Look at what you have gotten from the event and ask yourself, what is my Return on Investment? Make sure that everything you do has a return. The return may be monetary or it may not be...just be clear what you expect to gain. It will be much easier to fork over the cash for next year’s registration if you track the progress you made from the last time you attended.

Congratulations on your decision to invest in yourself through education and training! 



Nikki and Chris Buckelew are recognized international real estate coaches, trainers, and speakers. Their specialty is sales and leadership coaching.  Clients who hire Nikki and Chris are often seeking assistance in increasing their profitability without sacrificing their health, relationships, and core values. For more information visit


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