Balancing Face Time with Facebook – My Personal Challenge

Published on July 2, 2012

 

I don’t know about you, but I am finding it more and more challenging to “get out and see the people!” That is in fact how Ihave built every successful business I have owned.

It would be easy to say that there just isn’t enough time, but that would be a flat out lie. There is plenty of time. The fact of the matter (for me anyway) is that it is just easier (and cooler lately) to just hang out on Facebook, Twitter, and LinkedIn.

I get sucked in. I admit it. 

But is it as effective? Maybe it …

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Do You Have the “Yeah But” Syndrome

Published on June 28, 2012

Have you ever been in a conversation with someone who asked you to give them your opinion?

Or someone who was telling you how miserable their life, business or relationship is and if they could just ________ it would be so much better.

Maybe you choose to offer a solution or share with them a story about someone else who had overcome a similar issue.

The person half way listens (briefly) to the information you are sharing and then quickly responds with a statement beginning with “Yeah, but....”

If you are in a conversation and continues in this circular fashion, …

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On-line To-Do’s for Niche Branding

Published on June 25, 2012

 

Set your intention: "Be the recognized expert in my chosen real estate niche."

Website

  • Brand your specialty through a tagline, images, logo, look & feel.
  • Create a tab or button on home page for niche related information.
  • Pages with information relative to niche related topics.
  • Pages including information on local resources & housing options related to your niche.
  • Page or information on what you do SPECIAL for your target market (UVP).
  • If you have a template site, clean it up so that it is not so wordy!
  • Use photos and formatting to break up the content.
  • On the home
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Can You Fog a Mirror?

Published on June 8, 2012

 

You did it! You passed the real estate agent state licensing exam and you are now officially a REALTOR®.

Whoa Nelly. Not quite. There are still a few steps before planting that ‘for sale’ sign in your neighbor’s yard.

  1. Locate and register with a sponsoring broker.
  2. Join your local board of REALTORS®  and the state and national real estate associations.
  3. Become a member of your local multiple listing service (MLS).

Sounds easy, right?

Unfortunately, many new sales associates are so eager to get into production that they short-cut step number one and they sign on the …

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Help Me, I’m Drowning! Where to begin.

Published on May 22, 2012

Still wondering if you should hire an assistant to take your real estate business to a new level of success?  We encourage you to take a look at our recent article, Too Many Hats? Time to Add a Team Member.

If you are ready to start the practical process of hiring an assistant, we are assuming that you have already embraced the following concepts:

  1. Recognition of the value and need for an administrative assistant.
  2. Creation of an outline of the skill set, behavioral style & character traits you will require from an assistant.
  3. Some consideration of forming a preliminary pool
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Too Many Hats? Time to Add a Team Member

Published on April 9, 2012

How many hats can you wear in your real estate business until they are balanced so precariously on your head that they begin to topple uncontrollably toward the ground?

Not even a master real estate productivity coach can answer that question for you.

We will tell you from experience, however, that not only does every PERSON have a limit; so, too, the growth potential of every BUSINESS in any industry has a limit as well.

And that is truer than ever for real estate agents across the country who are trying to take their business and productivity to new levels.…

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What Were You Thinking?

Published on March 22, 2012

So much of what we do these days is done on auto-pilot. People just aren’t “thinking.” 

Consider for a moment the following scenario...

You roll out of bed, brush your teeth, shower, shuffle to the coffee pot, hussle the kids out of the house or take the pets out for you know what, drive to the office, boot up the computer, check the email, update your Facebook status, check your messages, and then.... the whims of the world take over for the next 7 or 8 hours.

Until... the end of the day, you finish your last email, return your …

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5 Tips for 21 Year Olds

Published on March 14, 2012

A few days ago a request came across a PR site for entrepreneurs to submit 5 tips they would share with a 21 year old. Since I started my own business at about that age (and I have two 20 year olds of my own), this intrigued me.

The person compiling the data is putting together a Top 50 list from the responses he receives (which I think is a great idea). As soon as I see the article posted, I will certainly share it here with our readers as well.

Until then, I thought I would share with you …

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