Comfortable Being Uncomfortable?

Published on December 6, 2011

I received an email today from someone that caught my attention. It was in response to a marketing email I sent for an exclusive program we developed for building a niche within your real estate business.

The email response from this person read, “Seems a bit overwhelming from what you have written we have to do, and do my business at the same time....”

My first instinct was, “Isn’t building your business A PART OF doing your business?”

There is no doubt being an entrepreneur or a self-employed business owner can at times feel overwhelming. I feel that way most of the time, actually. The truth is, however, when you are in business for yourself, you wear a lot of hats. Especially in the beginning before you have staff or revenue to justify outsourcing some of the day to day tasks.

Anyone who tells you that going into business for yourself is EASY is a flat out liar.

If you read anything related to start ups and new businesses in magazines like Inc., Fortune, or Money, etc. you know that new businesses don’t get off the ground without a lot of work. You also know that the majority of start ups don’t make it off the ground at all.

So, what makes someone successful in building a business? Here are a few key ingredients.


1. Take it one step at a time.

There are so many steps that it CAN BE overwhelming so when you feel overwhelm coming on (and it will) just pick one thing and go do it. Then pick another and go do it. And then another and then another. YES! There are a lot of things to do. Do them one at a time!

2. Budget time to work “ON” the business.

In addition to “doing the business” you also have to prepare for the next phase in your business. If all you are doing is working “in” the business and never “on” the business, your business will never grow.

3. Collaborate with others.

Building a new business can be a very lonely proposition. This is especially true if you work from a home office or on the road. Being in relationship with others in your field who are also growing and expanding can help you keep your creative juices flowing and be the sounding board you need when you hit a wall or fall into a funk (or am I the only one who does that?).

No one succeeds alone.

Even the internet marketers with their systems, formulas, and steps to success will tell you that they had support. Most of them (if they are reputable) will say somewhere in their pitch that this requires you to TAKE ACTION. They never say it won’t take work or that it won’t feel overwhelming at times.

Consider your end goal. What is it that you are working toward? Are you willing to do what it takes in the beginning to have what you truly desire down the road?

Not everyone is comfortable being uncomfortable.

Are you?

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