Create a Narrow Niche Market…Why?

Published on March 7, 2012

As a part of helping my coaching clients grow their businesses I do a lot of research and reading. Not only does the research help Create a narrow nicheme better coach my clients, it also helps me to focus on practicing what I coach about! Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case's not just for people in real estate, it applies across the board!

Chris and I have always known that  a niche market is the way to go. We did it in our real estate sales business and within 2 years we saw our business increase significantly!

Selling over 100 homes a year and 60% of them were a direct result of our niche marketing efforts, we are firm believers.

Whether you are a REALTOR considering a niche in

or any other geographic or demographic niche, Liz Strauss, social web strategist, offers expert insight into How to Create a Narrow Niche Brand to Widen Your Opportunity in this compelling and well-written post.

If you are looking for a way to differentiate yourself from the pack... creating a niche is clearly the way to go!


How to Create a Narrow Niche Brand to Widen Your Opportunity by Liz Strauss

Also check out our 4 session eCourse on creating a powerful niche!



Nikki and Chris Buckelew are recognized international real estate coaches, trainers, and speakers. Their specialties include sales, seniors real estate, and leadership coaching.  Clients who hire Nikki and Chris are often seeking assistance in increasing their profitability without sacrificing their health, relationships, and core values. For more information visit

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