Entrepreneurial Overdrive

Published on July 13, 2012


Website design, content creation, videos, updated bios, professional photos, Istock images, sign up forms, blog copy, welcome messages, auto responders, email signatures, Paypal accounts... oh my!

Setting up a business can be overwhelming. So why in the world have we decided to create 3 simultaneously? Have we lost our minds? Some days I think so!

Start-up madness.

In January of 2012 we set out to formalize our coaching and training company outside the corporate arena. We paid to have a logo designed, hired a branding coach (backwards, yes I know), had a website built from scratch, bought business cards, branded our content, set up social media sites...the whole shebang. Only after hiring another business coach who validated our concern about the choice of our original company name did we decide to go with NikkiandChris.com. Let the rebranding begin.

Never-ending details.

Now that our NikkiandChris.com Coaching brand is somewhat in place, we are focused on adding value to our clients and increasing our exposure in the marketplace. I say ‘somewhat in place’ because we also coach non-real estate people and want our brand to reflect that, while also emphasizing our specialty in real estate coaching (practicing what we preach about narrow niches).

This means setting up relevant email campaigns, welcome messages, auto responders,  and marketing for the various products we offer and people we serve. Details, details, details.

Balancing ‘In the biz’ with ‘On the biz.’

Not unlike our 15+ years in real estate sales, we continue to strive to balance and prioritize our day to day activities.

The big 3. 

  1. Generating new clients and opportunities
  2. Serving current clients
  3. Operations and systems management

Every day we are faced with choosing which activities hold the highest priority. All of it needs to get done...the question is in what order?

Expanding and specializing. 

Over the past year, we have had such a great response to our NikkiandChris.com program offerings in seniors real estate that we decided to launch a separate company offering coaching and training in the seniors real estate and seniors housing professions. The Seniors Real Estate Institute (SREI) was officially born in June of 2012.

Not once - but twice.

Not only did we find that our trainings and coaching programs were in demand, we also noticed that the REALTORS whom we have had the pleasure of training are also being requested! Yay! Naturally, it was a bi-product of what we were already doing and so we decided to move it to the forefront and create another business around it.  It is so new that we aren’t even exactly sure what to call it yet. Nonetheless, it is an infant start-up that will soon receive a formal welcome to the family of Buckelew companies.

And so it begins... again.

The best part about starting two additional companies is that we are able to use what we learned in our original start up to shorten the learning curve. The time it took to originally research and demo products is not an issue (less of an issue) this time and we have gotten much more efficient at using the newer technologies available.

Entrepreneurship at it’s best.

One of the best parts of being an entrepreneur and running our own businesses (usually several at a time) is that it keeps our families on their toes. Recently we had a cousin who is a retired doctor ask us (for the 3rd or 4th time), “So what is it that you guys do?” It’s actually kinda funny because even when we try to explain it, it sounds so convoluted that we finally give up and just say, “We are consultants.” People seem to accept that explanation even when they don’t really know what that means either. 

Different strokes for different folks.

Starting a new business, running your own show, and creating something from nothing is not for the average person. It takes some major intestinal fortitude and a strong emotional resilience to deal with the ebbs and flows that are inherent to the beginnings of any new start-up. Often times there is more money going out than coming in for a while and there are so many priorities to juggle that it can be a bit overwhelming.

Some people are just cut out for this type of thing and others... not so much. We love it. As a matter of fact, we love it so much that we seem to do it about every few years. My sister-in-law on the other hand has been with the same company for something like 20 years now and can’t imagine changing (much less moving all over the country to do it). This is probably more the rule than the exception. People have a tendency to settle in and get comfortable...it is certainly easier. I would go nuts though if I had to do the same thing for more than about, well lets be honest here, 2 days at a time.

Every day is a new day.

So, I wonder what today holds? What projects will we complete (or start)? Who will call us to start coaching or enroll in a program? Which piece of technology will save the day? How much money will show up on the Paypal account?

Exciting stuff. Scary? At times. Exhausting? Occasionally. Rewarding? Always.



Nikki and Chris Buckelew are recognized international coaches, trainers, and speakers. Their specialties include sales, real estate, seniors housing, and leadership coaching.  Clients who hire Nikki and Chris are often seeking assistance in increasing their profitability without sacrificing their health, relationships, and core values. For more information visit www.NikkiandChris.com.

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