Create a Powerful Real Estate Niche

 ... a 4 session eCourse for REALTORS® 


Be different. Be special. Be an expert. 

As a result of this amazing accessibility and age of information sharing, the real estate industry is now officially over run with non-experts. Most agents fall in the category akin to the phrase Jack of all Trades and Master of none. They are typical. Average. Mediocre. Ordinary. Replaceable. Unimportant. Functionary. Shall I go on?

It isn’t just me saying this, by the way. Consumers are saying it too. They see REALTORS® as a commodity. Interchangeable. Un-Special. REALTORS® wonder why they are making average money and have a mediocre business. Well, we would say it’s because they exude the images of average mediocre agents.


Specialists get paid more money and are in high demand because they are in fact, SPECIAL!


Creating, developing, and becoming an expert in a niche market is a way to become special. Specialists not only command more money for their services - they are also in high demand. You know what that means, right? They get to cherry pick who they serve. Yes, I said cherry pick. When you have people standing in line to talk to you and work with you, you can prioritize your time and work with people you actually like.


Do I have your attention?

There a several other compelling reasons carving out a niche market just makes good sense for REALTORS® (taken from our report Go from Average to Expert by Creating a Narrow Niche Market)

  1. Stand out from the oh-so-average herd. Average people make average money.
  2. Create more opportunities to have more conversations. Enjoy talking to like-minded people about interesting and relevant topics.
  3. Expand your network of raving fans. Repeat and referral business comes from being in relationship.
  4. Become an expert. Experts get media attention, speaking gigs, VIP invitations, sponsorship opportunities, and exclusive access.
  5. More time and more energy. When you are laser focused & not running all over creation trying to be all things to all people, you have more time and energy to focus on what is most important in your business and life.


It works. I promise. We lived it. 

In only 12 months after deciding to specialize, we added 40 sales to our business that had plateaued for a three year stint. And yes, we were skeptical too. It took some high-paid and persuasive PR and marketing experts to convince us that it was the right way to go. We did it even though it scared the you-know-what out of us. And 40 sales later, we were believers.

OK... Now you’re sold. You say you are ready to carve out your slice of niche pie!


What’s next? 

Get started today by ordering your 4 session eCourse


Here is what you will accomplish as a result of this course:


Session 1: Choose your path. Passion is powerful.

Enthusiasm is contagious. Passion is power. Energy attracts like energy. When you choose a niche that causes you feel energized and electrified, you will attract people to your very essence. Yes, you will increase your followers who also share an interest in your chosen speciality, but you will also attract others...just because you are excited about what you do and who you are!

Session one is all about exploring and discovering the various available niche markets available and getting clarity about the one that best fits YOU!


Session 2: Become the expert. Be a specialist.

You are going for a PhD equivalent in your chosen niche. To get your honorary PhD you need to do research and lots of it.  In this session we will cover various ways for you to get up to speed and become the expert fast.

Not only will you be getting an education, during this week’s session you will learn how to use information gathering as a way to increase your credibility rating with the people who matter most.


Session 3: Build Your Specialty Brand. Stand out from the masses.

Create a division, a branch, an identity that differentiates you from the pack. Let the world know you are a specialist. Become someone who stands apart...that leads instead of follows.

You will learn how to build a list of followers, capture attention from potential clients, and ways to increase your online exposure. Explore your true identity. Who are you? What are you about? What makes you the best at what you do? What does that LOOK like?


Session 4: Add Value to Your Tribe. Give to get.

Too many REALTORS® make the kiss-of-death mistake of asking for referrals right from the start. Discover a powerful strategy using the Law of Reciprocity and get referrals without even having to ask!

Learn how to create value, give lots of love to your peeps, and become a person that people refer like crazy!


You Are Your Brand. Live it!

This is where it gets fun. You have done the work and got your well deserved real estate niche PhD. You created relationships with key people, added value to your target market, and launched a brand that differentiates you from the pack.

Now is the time to shine.

Press releases, client success stories and case studies, speaking gigs, and quotes in local media stories.

Congratulations! You are an expert.


Are You Ready?

If you are ready to take your business from Average to Amazing, Good to Great, Mediocre to Magnificent, and Flat out boring to FREAKING FANTABULOUS... Get your 4 session eCourse today!


$97 bucks gets you the following:

  • 4 content packed audio and video sessions including slides (1 hour each)
  • Downloadable MP3 recordings & visual slides of each session 
  • Resources, examples, scripts, and tools for building your niche
  • Exercises and activities following each session designed to move you forward quickly
  • Work at your own pace with the ability to go back and listen as often as you like




P.S. This is a no risk offer! That's right. We believe in the value of this program and if you don't feel the same way, we will give you your money back!  

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