Posts Tagged '55+ communities'

Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …

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