Posts Tagged 'business to business'

Building a Professional Platform in Your Real Estate Sales Practice

Written on November 9, 2012 at 3:19 pm

One of the most powerful and valuable assets overlooked by REALTORS® is that of the business to business relationship (B to B).

Not only are B to B relationships key in fulfilling the client service role, but it is also critical in developing reciprocal opportunities for longterm marketing, lead generation, and sales.

In our real estate coaching programs, we often find that agents have focused largely on their Personal Platform, but have left out the Professional Platform component. And when they have begun building a B to B network, they have centered their efforts around professionals closely tied to the …

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