Posts Tagged 'downsizing'

Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …

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Green is Sexier than Gray? Really?

Written on November 29, 2011 at 5:01 pm

In preparation for my upcoming 2012 Senior Real Estate Professionals Mastermind Group, I was doing a little research. What I found truly perplexed me. (Ok, first it really ticked me off and then I decided to trade up to a more energetically appealing emotion and “perplexed” seemed to work.)

The current real estate educational trend seems to be all about “Green.” I think it needs to be all about “Gray.” 

First, a call to a local Association of REALTORS® yesterday morning to inquire about upcoming SRES® (Senior Real Estate Specialist) courses in the area left my head spinning. The very …

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Do I Need a Designation to Specialize in Senior Real Estate?

Written on June 4, 2011 at 10:00 am

I am frequently asked what I think about real estate designations or other types of certifications.

Before I share my thoughts on the designation issue, let me give you a little background that will create some context.

NOTE: If you would rather forego the history lesson and find out what I believe about designations...jump ahead and skip the next 4 or 5 short paragraphs. It won’t hurt my feelings.

In 1995 I was four years into my second run at being a successful REALTOR. I was only making average money and not seeing much hope for a change so I …

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5 Steps to Tapping into the Senior Real Estate Niche

Written on June 3, 2011 at 11:56 am

Senior adult downsizing

With one in every eight people in the United States currently 65 years old or older, it is no surprise that REALTORS are finding themselves working with more and more senior clients.

Not everyone gets excited about senior clients like I do.

What is interesting is that I decided to work with the senior demographic first and then realized later all the advantages that came with such a niche.

1. I rarely work weekends nor do I find myself on listing appointments after 4pm.

2. Almost all my clients own their home free and clear... no short sales and rarely …

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