Posts Tagged 'networking'

Building a Professional Platform in Your Real Estate Sales Practice

Written on November 9, 2012 at 3:19 pm

One of the most powerful and valuable assets overlooked by REALTORS® is that of the business to business relationship (B to B).

Not only are B to B relationships key in fulfilling the client service role, but it is also critical in developing reciprocal opportunities for longterm marketing, lead generation, and sales.

In our real estate coaching programs, we often find that agents have focused largely on their Personal Platform, but have left out the Professional Platform component. And when they have begun building a B to B network, they have centered their efforts around professionals closely tied to the …

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Networking Success or Kiss of Death?

Written on January 23, 2012 at 11:22 am

Networking meetings are undoubtedly one of the best ways to meet new people and increase brand awareness. When building or expanding your database, it can be the most powerful tool in your toolbox - if you don’t screw it up. 

Having attended hundreds of networking meetings hosted by various organizations, I have witnessed many REALTORS who would have been better off never having attended than to have shown up that day.  (One of those that I have witnessed happens to be me!)

Whether it is the Chamber of Commerce, a BNI group, Rotary, Kiwanis, men’s groups, women’s groups, or any …

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