Posts Tagged 'niche'

Surviving BOLD: Nikki’s Personal Laws for Creating a Life by Design

Written on June 10, 2015 at 11:15 am

When people find out that I was formerly a MAPS BOLD Coach for Keller Williams Realty, they often ask me, “Should I take BOLD?”
(In case you aren't sure, BOLD is a coaching program written by Dianna Kokoszka, President of MAPS Coaching with Keller Williams Realty.)
Others have asked similar questions like:
Is BOLD worth the investment of time and money?
What do I need to know about BOLD so I don’t foul out?

 

I can't answer the question as to whether it's worth the time and money for you or not. It was for me. Only you can …
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How Facebook’s Lack of Privacy Can Help You Find Buyers and Sellers

Written on February 6, 2013 at 9:24 am

 

 

by Mark Bingaman, NikkiandChris.com affiliate coach specializing in social media

As a former radio manager and magazine editor in two previous lives, it pains me a bit to share a secret with you, but here goes: while traditional media like broadcast and print can be useful advertising mechanisms, they are inherently flawed. Why? Because of their inability to intuitively ascertain the probability of whether or not an individual may be interested in your service or property.

If you're a real estate agent or broker looking to use old-school advertising to procure new listings or help sell homes, there …

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Have More Meaningful Conversations in Your Real Estate Practice

Written on November 28, 2012 at 8:36 am

As human beings, we are naturally fueled by our passions, dreams, goals, and expectations. So why not talk to people in your life about what jazzes them up? My guess is that they would love to hear about what jazzes you up too, both personally and professionally.

So talk about it. 

I am talking about getting out of sales mode for a bit and just being real with people. Working from the inside out. Let go of the outcome. Just care about people. Let your SoulFire burn hot!

People often ask me how we built our real estate business to …

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Building a Public Platform in Your Real Estate Practice

Written on November 26, 2012 at 3:16 pm

“If you want to build a platform, it’s time to get your passion back. Push one another and yourself to deliver great products that you are delighted -- yes, delighted!-- to offer. If you don’t then your attempt to build a platform is doomed to failure.” Michael Hyatt

In previous blogs, we have talked about building a Personal Platform and a Professional Platform as two key and high priority elements in the overall platform creation for REALTORS®.

As promised, this post is dedicated to Public Platform creation, but before we get too far into the conversation, I must share something …

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Building a Professional Platform in Your Real Estate Sales Practice

Written on November 9, 2012 at 3:19 pm

One of the most powerful and valuable assets overlooked by REALTORS® is that of the business to business relationship (B to B).

Not only are B to B relationships key in fulfilling the client service role, but it is also critical in developing reciprocal opportunities for longterm marketing, lead generation, and sales.

In our real estate coaching programs, we often find that agents have focused largely on their Personal Platform, but have left out the Professional Platform component. And when they have begun building a B to B network, they have centered their efforts around professionals closely tied to the …

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Building a Personal Platform for Your Real Estate Niche

Written on November 8, 2012 at 8:00 am

 

Creating a speciality niche in your real estate practice can be both exciting and exhausting. Most of the time it is exciting because the energy around a specific interest or passion can serve to stoke the fire when in some cases it was about to be otherwise snuffed out.

On the flip side, if the fire hand’t been burning hot for a while, it usually also means that funds are low, systems have been neglected, and once strong connections are now questionable.

Never fear! Your new passion and SoulFire energy will shine through and spark the interest of those …

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On-line To-Do’s for Niche Branding

Written on June 25, 2012 at 10:35 am

 

Set your intention: "Be the recognized expert in my chosen real estate niche."

Website

  • Brand your specialty through a tagline, images, logo, look & feel.
  • Create a tab or button on home page for niche related information.
  • Pages with information relative to niche related topics.
  • Pages including information on local resources & housing options related to your niche.
  • Page or information on what you do SPECIAL for your target market (UVP).
  • If you have a template site, clean it up so that it is not so wordy!
  • Use photos and formatting to break up the content.
  • On the home
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Create a Narrow Niche Market…Why?

Written on March 7, 2012 at 9:33 am

Create a narrow niche

As a part of helping my coaching clients grow their businesses I do a lot of research and reading. Not only does the research help me better coach my clients, it also helps me to focus on practicing what I coach about! Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case today...it's not just for people in real estate, it applies across the board!

Chris and I have always known that  a niche market is the way to go. We did it …

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