Posts Tagged 'platform'

My Facebook Dilemma – 5 Things I Have Learned

Written on January 16, 2013 at 2:41 pm

Having nearly 5000 friends on Facebook is crazy.

And to think that all 4853 people were actually “friends” is delusional at best. 

Back when Facebook first came on the scene, it was so cool to have someone request to be my “friend.” Maybe it is my high “I” behavior style that loved the idea of someone wanting to connect with me. Then my high “D” behavioral characteristic and my competitive nature kicked into overdrive in an attempt to have more friends faster.

Being on the road teaching to large audiences across the country for a couple of years certainly helped …

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Building a Public Platform in Your Real Estate Practice

Written on November 26, 2012 at 3:16 pm

“If you want to build a platform, it’s time to get your passion back. Push one another and yourself to deliver great products that you are delighted -- yes, delighted!-- to offer. If you don’t then your attempt to build a platform is doomed to failure.” Michael Hyatt

In previous blogs, we have talked about building a Personal Platform and a Professional Platform as two key and high priority elements in the overall platform creation for REALTORS®.

As promised, this post is dedicated to Public Platform creation, but before we get too far into the conversation, I must share something …

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Building a Professional Platform in Your Real Estate Sales Practice

Written on November 9, 2012 at 3:19 pm

One of the most powerful and valuable assets overlooked by REALTORS® is that of the business to business relationship (B to B).

Not only are B to B relationships key in fulfilling the client service role, but it is also critical in developing reciprocal opportunities for longterm marketing, lead generation, and sales.

In our real estate coaching programs, we often find that agents have focused largely on their Personal Platform, but have left out the Professional Platform component. And when they have begun building a B to B network, they have centered their efforts around professionals closely tied to the …

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Building a Personal Platform for Your Real Estate Niche

Written on November 8, 2012 at 8:00 am

 

Creating a speciality niche in your real estate practice can be both exciting and exhausting. Most of the time it is exciting because the energy around a specific interest or passion can serve to stoke the fire when in some cases it was about to be otherwise snuffed out.

On the flip side, if the fire hand’t been burning hot for a while, it usually also means that funds are low, systems have been neglected, and once strong connections are now questionable.

Never fear! Your new passion and SoulFire energy will shine through and spark the interest of those …

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3 Key Platforms for Attracting Leads to Your Real Estate Business

Written on November 7, 2012 at 2:08 pm

 

Real estate license - Check.

Sponsoring broker - Check.

Association Dues and MLS - Check.

Cards, signs, lockboxes, website - Check.

 

Now how do I get leads?

Great question. Isn’t that what all sales people want to know? If there was an easy way to identify leads, sales would be easy and then everyone would be doing it.

 

Attracting leads is simple - but not easy

Here are 3 Key Platforms that successful agents develop in order to fill their sales funnels.

  • Personal Platform

Your current sphere of influence. This includes people that you have close relationships …

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