Posts Tagged 'retirement community'

Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …

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Make Winter the Best 3 Months of the Year in Real Estate

Written on October 17, 2011 at 1:30 pm

It is the time of year that we begin to hear anxiety in Realtors who live in colder climates about the upcoming winter months. They often associate the winter months with being slow and not much business being transacted.

It doesn’t have to be that way!

We are going to share 3 Key Strategies that when implemented will make the winter months three or four of the best months of the year in your real estate practice.

1. Get What You Expect

What you focus on grows so if you focus on having slow months, that is what you will …

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