Posts Tagged 'senior real estate'

3 Myths About Specializing

Written on June 24, 2013 at 11:57 am

by Nikki Buckelew

We all know that when you narrow your focus you increase your results. So why is it that so many agents resist specialization?

Myth #1:  I will lose other opportunities.

Reality: When you create a specialty, you elevate yourself and increase your overall credibility. Just as cardiac surgeons are still looked upon as capable general physicians, they are also seen as superior in their field. People understand that not only could they do a heart bypass, they can also put 4 stitches in your kid’s knee.

Not only will the people in your sphere see you in …

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Hiring Help – Expense or Investment?

Written on April 8, 2013 at 7:10 am

 

People frequently call for real estate coaching or are involved in coaching groups I belong to or lead and when the topic turns to investing money or time into their “business” - especially money - they get audibly or visibly uncomfortable and edgy. I often hear comments like, “but that would cut into my commissions/income,” or “it’s too expensive to hire someone to _____.”

First, let’s define a business. Basically, it is where a person creates a system to exchange goods and/or services for money. Clearly there is a big difference between having just any old "business" and having …

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Create a Narrow Niche Market…Why?

Written on March 7, 2012 at 9:33 am

Create a narrow niche

As a part of helping my coaching clients grow their businesses I do a lot of research and reading. Not only does the research help me better coach my clients, it also helps me to focus on practicing what I coach about! Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case today...it's not just for people in real estate, it applies across the board!

Chris and I have always known that  a niche market is the way to go. We did it …

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Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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Networking Success or Kiss of Death?

Written on January 23, 2012 at 11:22 am

Networking meetings are undoubtedly one of the best ways to meet new people and increase brand awareness. When building or expanding your database, it can be the most powerful tool in your toolbox - if you don’t screw it up. 

Having attended hundreds of networking meetings hosted by various organizations, I have witnessed many REALTORS who would have been better off never having attended than to have shown up that day.  (One of those that I have witnessed happens to be me!)

Whether it is the Chamber of Commerce, a BNI group, Rotary, Kiwanis, men’s groups, women’s groups, or any …

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5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …

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5 Steps to Tapping into the Senior Real Estate Niche

Written on June 3, 2011 at 11:56 am

Senior adult downsizing

With one in every eight people in the United States currently 65 years old or older, it is no surprise that REALTORS are finding themselves working with more and more senior clients.

Not everyone gets excited about senior clients like I do.

What is interesting is that I decided to work with the senior demographic first and then realized later all the advantages that came with such a niche.

1. I rarely work weekends nor do I find myself on listing appointments after 4pm.

2. Almost all my clients own their home free and clear... no short sales and rarely …

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