Posts Tagged 'specialize'

My Facebook Dilemma – 5 Things I Have Learned

Written on January 16, 2013 at 2:41 pm

Having nearly 5000 friends on Facebook is crazy.

And to think that all 4853 people were actually “friends” is delusional at best. 

Back when Facebook first came on the scene, it was so cool to have someone request to be my “friend.” Maybe it is my high “I” behavior style that loved the idea of someone wanting to connect with me. Then my high “D” behavioral characteristic and my competitive nature kicked into overdrive in an attempt to have more friends faster.

Being on the road teaching to large audiences across the country for a couple of years certainly helped …

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Have More Meaningful Conversations in Your Real Estate Practice

Written on November 28, 2012 at 8:36 am

As human beings, we are naturally fueled by our passions, dreams, goals, and expectations. So why not talk to people in your life about what jazzes them up? My guess is that they would love to hear about what jazzes you up too, both personally and professionally.

So talk about it. 

I am talking about getting out of sales mode for a bit and just being real with people. Working from the inside out. Let go of the outcome. Just care about people. Let your SoulFire burn hot!

People often ask me how we built our real estate business to …

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On-line To-Do’s for Niche Branding

Written on June 25, 2012 at 10:35 am

 

Set your intention: "Be the recognized expert in my chosen real estate niche."

Website

  • Brand your specialty through a tagline, images, logo, look & feel.
  • Create a tab or button on home page for niche related information.
  • Pages with information relative to niche related topics.
  • Pages including information on local resources & housing options related to your niche.
  • Page or information on what you do SPECIAL for your target market (UVP).
  • If you have a template site, clean it up so that it is not so wordy!
  • Use photos and formatting to break up the content.
  • On the home
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Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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Networking Success or Kiss of Death?

Written on January 23, 2012 at 11:22 am

Networking meetings are undoubtedly one of the best ways to meet new people and increase brand awareness. When building or expanding your database, it can be the most powerful tool in your toolbox - if you don’t screw it up. 

Having attended hundreds of networking meetings hosted by various organizations, I have witnessed many REALTORS who would have been better off never having attended than to have shown up that day.  (One of those that I have witnessed happens to be me!)

Whether it is the Chamber of Commerce, a BNI group, Rotary, Kiwanis, men’s groups, women’s groups, or any …

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5 Reasons to Hire a Coach in 2012?

Written on January 17, 2012 at 10:47 am

 

2012 is sure to be an amazing year for real estate! Here are just a few goals you might have set that would warrant getting some coaching support....

1. Hiring key team members. When you hire an Executive Assistant, Buyer's Agent, Showing Assistant, Listing Specialist, or even a part time runner/courier, your business can soar! Hiring RIGHT is the difference maker.

2. Working more effectively as a team. Husband and wife teams are often in need of just a few tweeks in order to run more efficiently (and have a happier home life!).

3. Launching a Niche Marketing campaign. …

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5 Facts for Serving Seniors- Are You Equipped?

Written on January 13, 2012 at 10:45 am

There is no doubt that our communities are aging. More and more seniors are staying in their homes longer, and by the time they decide to move - or most often find they don’t have a choice - they need a lot of help.

Now more than ever, REALTORS are looked to for their expert knowledge and guidance for one of the most difficult life events that seniors will experience.

The question is: Are you equipped?

Consider these thoughts as you find yourself serving an older adult client...

1. As America ages, it is not uncommon for people to live …

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Comfortable Being Uncomfortable?

Written on December 6, 2011 at 10:08 am

I received an email today from someone that caught my attention. It was in response to a marketing email I sent for an exclusive program we developed for building a niche within your real estate business.

The email response from this person read, “Seems a bit overwhelming from what you have written we have to do, and do my business at the same time....”

My first instinct was, “Isn’t building your business A PART OF doing your business?”

There is no doubt being an entrepreneur or a self-employed business owner can at times feel overwhelming. I feel that way most …

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