Posts Tagged 'sres'

Create a Narrow Niche Market…Why?

Written on March 7, 2012 at 9:33 am

Create a narrow niche

As a part of helping my coaching clients grow their businesses I do a lot of research and reading. Not only does the research help me better coach my clients, it also helps me to focus on practicing what I coach about! Occasionally I come across a blog post that is so well written that I share it with virtually everyone I know. This is in fact the case today...it's not just for people in real estate, it applies across the board!

Chris and I have always known that  a niche market is the way to go. We did it …

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Why Senior Living Communities Resist REALTORS

Written on January 24, 2012 at 9:41 am

In visiting with senior community representatives across the country, they express some common frustrations when it comes to dealing with the REALTOR community. You may not be guilty of any of the infractions listed below, but you may have to overcome the negative impressions left by agents who have come before you.

Here are 5 of the 10 most common challenges 55+ communities have with local real estate agents:

1. Asking for business before building rapport (a relationship).

Marketing and sales representatives at retirement communities report that agents often come in and give their “pitch” expecting them to refer their …

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Do I Need a Designation to Specialize in Senior Real Estate?

Written on June 4, 2011 at 10:00 am

I am frequently asked what I think about real estate designations or other types of certifications.

Before I share my thoughts on the designation issue, let me give you a little background that will create some context.

NOTE: If you would rather forego the history lesson and find out what I believe about designations...jump ahead and skip the next 4 or 5 short paragraphs. It won’t hurt my feelings.

In 1995 I was four years into my second run at being a successful REALTOR. I was only making average money and not seeing much hope for a change so I …

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5 Steps to Tapping into the Senior Real Estate Niche

Written on June 3, 2011 at 11:56 am

Senior adult downsizing

With one in every eight people in the United States currently 65 years old or older, it is no surprise that REALTORS are finding themselves working with more and more senior clients.

Not everyone gets excited about senior clients like I do.

What is interesting is that I decided to work with the senior demographic first and then realized later all the advantages that came with such a niche.

1. I rarely work weekends nor do I find myself on listing appointments after 4pm.

2. Almost all my clients own their home free and clear... no short sales and rarely …

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