Using the 1-3-5 to Clarify Your Goals

Published on January 11, 2012

Do you over-complicate the goal setting and business planning process?

As coaches, we see two extremes when it comes to creating a plan for goal achievement.

1. No plan at all

2. A plan that is way too cumbersome and complex

Often those who do not create a plan or put anything in writing state that they just feel overwhelmed with the process. For the people who over-complicate it with multiple spreadsheets, charts, graphs, and hours of time on endless checklists and systems, it can become a distraction we refer to as "getting ready to get ready."

Either extreme can certainly impede your ability to accomplish your goals, so we are sharing with a very simple tool called the 1-3-5. We didn't create it and we aren't really sure of it's origination, but we learned about it many years ago as agents. Since then, we have used it in our own business planning and have helped many of our coaching clients get clarity on their goals by using it.

It's simple...

1. State your primary objective.

Example: I intend to net $500,000 in my real estate practice in 2012.

2. Create 3 Goals that when achieved, will cause your intention to become a reality.

Example: Goal 1 - Maintain listing inventory of 20 salable listings at all times. Goal 2 - Buyer's agents will close 3 sales each consistently every month in 2012. Goal 3 - Operating expenses will stay below $$ _____ monthly.

3. Establish 5 action steps for each of the 3 goals which will lead to the achievement of the goals.

Example: Goal 1 action steps - (1) Create 33 touch program to my MET database of 1000 people (2) Make contact with my MET database via phone or in person a minimum of 6 times per year (3) Add ____ new contacts to my MET database monthly. (4) Call around all new listings in targeted areas. (5) Call around all new sales in targeted areas.

* Do this for each of the 3 Goals.


Once you have done your 1-3-5, look at the action steps and goals. Do you need to create a separate 1-3-5 for any goals or action steps so you are clear about what it will take to achieve them?

Drill down using the 1-3-5 process as many times as you need to in order to gain clarity and focus.

Remember to include daily activities based on your action plan and block time in your schedule in order to complete them.

Use this link for a FREE DOWNLOAD of a simple 1-3-5 template


Nikki and Chris Buckelew are recognized international real estate coaches, trainers, and speakers. Their specialty is sales and leadership coaching.  Clients who hire Nikki and Chris are often seeking assistance in increasing their profitability without sacrificing their health, relationships, and core values. For more information visit


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